Keen to expand your business by entering new markets and exploring new opportunities? The ongoing pandemic, which is re-writing the rules of business and driving companies into re-think, re-strategise and re-boot mode, can be an excellent opportunity to enter new markets.
The Confederation of Indian Industry (CII) has been at the forefront of helping companies expand their global footprint. As early as 1977, it opened its first overseas office in Saudi Arabia, opening new vistas and horizons for Indian firms. It also began taking Missions and Delegations overseas and held international trade fairs and exhibitions to help Indian industry expand its global footprint.
With the same spirit and vision, CII launched Market Facilitation Services (MFS) in 2019 with the focussed aim of helping companies enter global markets. A consultancy service, MFS is part of CII’s constant efforts to reorient activities to keep pace with changing paradigms in the global trade and investment ecosystem by providing fee-based, bespoke firm-level advisory services for specific requirements of companies.
The outbreak of Coronavirus has disrupted economies across the globe, and as and when they start reviving, global trade-related activities are likely to resume at a faster pace than investment-related activities. MFS produces reports and studies which will help companies make informed choices about entering new markets given the depth and range of information presented in them.
It presents reports in three categories:
Country Import Profile Report
These reports cover:
Each report also covers any COVID-related measures/initiatives announced by governments, apart from a conclusion suggesting specific product categories that hold potential for exports.
So far, MFS has released eight reports on Thailand, Vietnam, Myanmar, Malaysia, Indonesia, Singapore, Egypt and South Africa covering the ASEAN region and select African economies.
Export Advisory Reports
These reports assist in formulating export plans since they help identify changes required to products, such as size and labelling, for export markets. They also help assess domestic production capacity for catering to exports. Each report covers:
i. Computation of RCA to highlight export potential.
ii. A shortlist of top importing countries basis analytical tools such as shift-share analysis, moving average and imports’ CAGR to arrive at a comprehensive list of top importing countries.
iii. List of export competitors, India’s exports, ranking and exports’ CAGR.
iv. Tariffs levied on imports from export competitors and imports from India.
v. List of non-tariff measures and import requirements.
vi.List of NTLs, where available.
vii. List of importing companies in top importing countries.
Investment Advisory Reports
These reports help companies prepare their market entry strategy. Each report covers:
CII, with 9 overseas offices in Australia, China, Egypt, Germany, Indonesia, Singapore, UAE, UK, and the USA, as well as institutional partnerships with 394 counterpart organisations in 133 countries, serves as an excellent platform for companies keen to expand business operations overseas.
Through the dedicated services offered by MFS, companies can leverage CII’s business intelligence, knowledge and reach to navigate their way in this new world and ride the wave of change.
For more details, contact Bhavna Seth Ranjan at bhavna.ranjan@cii.in.
