+ Digital Marketing and Its Importance for Business Growth - CII Blog

Today, change is the only constant across all businesses, and the ability to manage differences has become one of the most sought-after management skills. This is especially true in the case of marketing, a field that is evolving at a very fast pace. Till few years ago, online marketing was just another way to market a product or a service.

However, in the last few years, the importance of digital marketing has grown manifold. It has become an integral part of marketing activities undertaken by businesses and has completely transformed the way businesses interact with customers.

The Potential of Digital Marketing

Why should one think about investing in digital marketing tools? People are spending more and more time online. An average person spends more than 2 hours of his or her time online on a daily basis. Nowadays, customers prefer shopping online, which makes it even more important for businesses to have an effective online marketing strategy in place.

Digital marketing not only enables businesses to target their customers better, but also allows businesses to directly reach out to the people who are interested in specific products or services. Digital marketing tools help identify target customers, which forms the foundation of an effective online marketing campaign.

Targeted Outreach and Measurable Results

What kind of targeting is possible with digital marketing? Search advertising, aka PPC (pay per click), allows businesses to position themselves at the top of searches. On the other hand, search engine optimization or SEO can enable businesses to appear in the search results organically and help drive traffic to a website.

It is also easy to track audience engagement with easily available analytics software, which can help businesses gain a better insight into customers’ buying behaviour on online platforms. A campaign’s ROI and other indicators can also be tracked to see if it’s generating measurable results.

Digital marketing helps businesses learn a lot about the people who interact with their ads:

  • Who is the most interested in your advertisements?
  • What are their characteristics?
  • What influences their decision-making?
  • Who is the easiest to convert?
  • What do they do on the internet?
  • What keywords do they use to find your company online?
  • Which websites do they visit before arriving at yours?

The Future of Marketing and Business Outreach

In the current times, businesses that use social media tend to outsell the companies that don’t.  Email marketing has the highest ROI compared to any other marketing method. Content marketing also carries a huge potential and can generate a large number of organic leads, compared to traditional marketing. A lead generated through social media is far more likely to be converted, which means businesses are not wasting their time or effort on people who will never become paying customers.

As technology advances, new business solutions are required. Attempts to combine old and new approaches with unique perspectives on already familiar techniques is important for economic success. However, to compete in the future, businesses in the modern economy must invest more in digital marketing.

The future is online; It’s where the modern purchasing process begins. The key is to determine how a specific trend will affect the digital marketing landscape and a business’s position. In contrast to the traditional approach, the new wave of digital marketing is based on customer behaviour.

With the advent of new digital marketing techniques and trends on a frequent basis, online marketing will not only continue to transform the way products and services are marketed, but will also ensure a promising future for businesses.